In-Person sales have shifted in recent years. 93% of B2B buying processes now begin with an online search. Most prospects prefer online communication, and SEO is now more important than ever!
There are many factors which integrate together to influence search engine rankings by Google’s ever-changing algorithm. A good SEO plan takes all of these factors into consideration, on-page and off-page, and integrates them into an effective, comprehensive Marketing Plan.
This process begins with a Keyword Analysis that analyzes which words are searched most often in your industry, utilizing an industry tool known as WordTracker. Once we have a strategy in place for our targets, we begin the climb up the rankings. All of our clients receive a monthly report highlighting the progress for each one of their keywords/phrases.
At Sleek Web, we strongly believe that accountability is of the utmost importance when it comes to SEO, which is why we send monthly reports to our clients highlighting their progress in Google. We also monitor your website’s traffic and keep you abreast of any trends. SEO firms are accountable to their clients for results, and communication is necessary to ensure that accountability.
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It's no secret that search engines reward websites that load fast with higher ranks. Does your website load quickly?
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Business today is mobile. Search engine friendly websites must be ready to handle any device the end user might be using.
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Essential to SEO and effective ranking results are up to date coding standards upon which your business website is built.
93% of B2B buying processes now begin with an online search. Additionally, the top organic spot in Google has a 34% click-thru rate.
Having solid organic rankings builds authority, credibility, and trust. Users have more trust for inbound results.
Inbound marketing, such as Search Engine Optimization, has a higher Conversion rate than outbound marketing due to stronger buyer intent.
Organic SEO typically takes 3 to 6 months to show measurable results, and 6 to 12 months for significant leads and revenue growth. However, it also has a much longer window on return.
Our services are comprehensive and cover a wide range of:
(1) CONTENT SEO (building new content and landing pages, modifying existing content to be more seo-friendly)
(2) TECHNICAL SEO (coding, performance, speed, etc.)
(3) OFFPAGE SEO (quality backlinks, local citations)
Maybe. The honest answer is that depends on your business. For industries that are targeting high traffic searches, SEO makes a lot of sense. For businesses selling a product or service most people don't know exists (and therefore aren't already searching for), outbound marketing makes more sense.
Organic results (natural results that are not paid ads) have a higher click-thru-rate, higher trust, and a better long-term return than PPC campaigns (eg Google Ads). However, PPC provides an instant-gratification model that doesn't take time to build, unlike organic SEO. Some businesses choose to supplement an organic SEO strategy with a paid-ads campaign during the first six months, while the rankings are still in the process of climbing.
We send out reports monthly (usually on the 1st of each month) that highlights your current rankings and analytics.
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